Homo Sapiens

Type
Branding, Packaging, Copywriting, Ilustration
Client
Homo Sapiens
Year
2014
As a big fan of beer, in 2014 I created Homo Sapiens, a craft beer inspired by the conversations that arise with a good beer in hand.

Homo sapiens is a craft beer inspired by those pseudo-erudite moments that arise with a beer in hand and in good company. Those moments when you feel more eloquent and intellectual than ever. Suddenly, out of nowhere, you “master” that language you never knew how to speak. Or you find yourself so enlightened that you believe you have the solution to all the world's problems.

On the back of the label, there is a question that invites reflection and conversation. Depending on the type of beer, the question will have a different tone and topic.

  • The porter  (the most premium) asks more philosophical and transcendental questions, as it isthe one with the highest degree of wisdom.

  • The blonde (Golden ale), asks silly questions, but still interesting.

  • And the black beer (Stout), being arrogant and with a certain dark sense of humor, directly dares to divulge its own thoughts.

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