Type
Branding,
Diseño UX,
Diseño UI
People of the Cloud
Client
People of the Cloud
Year
2024
People of the Cloud is a technology company whose main objective is to facilitate their clients' business through process automation and AI. They wanted a rebranding of that aligned with their purpose, since they were losing potencial clients due to its poor visuals and website.
Concept
The redesign of the logo is based on a symbol created from the letter “P” for people, which, when traced, forms a “C” for cloud. Together, they form a cloud shape. In addition, the continuity of the isotype alludes to process automation.
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